Girls in Liverpool have today been upset by an interview with Liverpool Fashion Week organiser Amanda Moss. Speaking to the Mirror, Amanda revealed that for her next fashion week, she will not be selecting models that encompass the classic Liverpudlian beauty trends of big hair, false lashes and heavy eyebrows. Liverpool ladies appear to have taken this as an insult with a few notable figures such as Justine Mills, owner of Cricket, giving quotes to the newspaper.
I can see both sides of the argument for this decision.
- Why it’s a shame…
On one hand, I think it is a shame not to use models of this description because these are really classic characteristics of Liverpool girls. This is a city where girls love to take pride in their appearance and have a ‘look’ that is very special to the city. Of all of the places I have visited, I don’t think I can say that any other city has such a strong ‘look’ or way when it comes to beauty choices. To show this in Liverpool Fashion Week would be a great way to celebrate these trends and enjoy them.
- Why it makes sense…
There is no denying that Liverpool ladies are impeccably stylish; the popularity of these beauty trends and the fact that the city has enough of a fashion following to host its own fashion week is more than proof of that. There is, however, a huge difference between style and high fashion. Style is timeless but high fashion is ever evolving, and in order for Amanda to celebrate new and upcoming trends in her fashion week she must focus on beauty trends as well as fashion trends. Things such as hairstyle and brow shape vary just as much as fashion garments when designers create new SS or AW collections, so models that are something of a blank canvas would be needed to capture these trends.
I met Amanda very briefly at Liverpool Fashion Week 2010 and I remember how passionate she was about the event. She talked about how great it was that a city with such huge fashion potential was receiving national recognition, and she genuinely seemed to love her city. I doubt very much that this interview is a comment on her opinions of Liverpool girls or, indeed, their style choices. It sounds, to me, like a simple clash between style and high fashion.
Get your rollers in, put your St Moriz on and celebrate the quirks of every Liverpool girl by reading my interview with Liverpool’s favourite new tweeter (and self proclaimed ‘Scouse Bridget Jones’) @ScouseBirdProbs.

